For those who are already leveraging TikTok (and are hopefully enjoying using it), we want to help you switch things up.
We think it’s time you kick things up a notch by elevating your content. Switching up content in TikTok is important for a couple of reasons like maintaining engagement and expanding our reach on the platform this year.
According to a recent report by Influencer Marketing Hub, TikTok has over 1 billion monthly active users, making it one of the fastest-growing social media platforms. With this wide audience, it’s essential to diversify your content to cater to a range of interests and demographics.
A study by Hootsuite also found that TikTok users spend an average of 52 minutes per day on the platform, indicating a significant opportunity to capture their attention with varied content.
Repetitive or monotonous content can lead to audience fatigue, causing users to unfollow or disengage. By regularly introducing new and exciting content, you can keep your audience interested and continue to attract new followers, ultimately improving your overall TikTok presence.
TikTok’s algorithm also favors diverse and engaging content. HootSuite revealed that TikTok’s algorithm promotes videos that receive higher engagement, including likes, comments, shares, and follows. By switching up your content, you increase the chances of creating content that resonates with your audience.
Additionally, TikTok rewards creators who use trending sounds, challenges, and formats, so staying up-to-date with current trends and adapting your content accordingly is essential for staying relevant and being discovered by new users.
Below, we explore some of the best ways to help switch things up and move your content in the right direction.
#1 Routines
TikTok viewers LOVE routines! Whether you share your morning routine before work, your evening skincare routine, or your Sunday reset, this type of content is a great way to share some more of your life.
#2 Share Your Knowledge
Many of us (Gen Z especially) use social media platforms as search engines to find out more specific information. This provides a great opportunity to grow your TikTok audience by sharing information, advice, or tips related to your niche, whether you’re a personal trainer, makeup artist, or a student!
#3 Hop On a Trend
You would usually hear marketers say, “Don’t jump on every trend.” You’re right! Your social media strategy should not be based on trending content and trying to go viral. However, TikTok is a fun and lighthearted app and as long as you only partake in trends that are in line with your brand, they can be a fun way to share more of your personality.
#4 Storytimes
Storytelling content often performs well on social media, and the short-form nature of TikTok makes it the perfect platform for this. Whether you share the story of a crazy travel adventure or an embarrassing workplace blunder, this style of content can engage viewers.
#5 Controversial Opinions
Sharing a controversial opinion or unpopular opinion related to your industry can be a great way to generate interest and conversation in the comment section to garner engagement. Make sure you’re ready to defend your opinion and be sure to also not become intentionally harsh or offensive.
Diversifying your content on TikTok is not only important for maintaining your current audience but also for maximizing your exposure to potential new followers through the platform’s algorithmic recommendations and the diverse interests of its billion-strong user base.
Is your organization in need of some help when it comes to optimizing your presence on TikTok or social media? Let Onya help. Give our experts a call today to learn about how we’ve helped others like you reach success!
