Getting stuck in a posting rut happens to the best of us.

This feeling is all too familiar (and frustrating) for those of us in an online space.

There is no need to panic! Let’s chat about how to revive your social media presence, get back into a sustainable routine, and find joy in posting again. 

Below are our top 6 tried and true methods for getting the inspiration flowing again when it comes to your content. 

But First, Why do I feel this way? 

Content Pressure

Many folks feel pressured to constantly produce high-quality and engaging content. This pressure can lead to burnout and make individuals hesitant to post anything at all.

Fear of Judgment

The fear of criticism or negative feedback can hinder people from posting on social media. This fear may stem from concerns about how their content will be perceived by others.

Comparison and Envy

Constantly comparing one’s social media presence to others can create feelings of inadequacy and discouragement. This comparison may result in a reluctance to post, as you may feel that your content isn’t as good as others’.

Algorithm Anxiety

The ever-changing algorithms on social media platforms can be intimidating. You may fear that their content won’t be seen by followers, leading to a decrease in motivation to post regularly.

Time Constraints

Busy schedules and time constraints can limit the amount of time individuals have to dedicate to creating and sharing content on social media platforms.

Before we begin, ask yourself these questions: 

• Are any of the reasons above key issues that need to be tackled at home or abroad first? The above might require a solid attitude check. Make sure you’re posting for the right reasons. 
• Which social media platform(s) are you feeling stuck on? 
• What kind of content have you been creating? Are you switching up types and formats? 
• What are your specific goals for social media? 
• What are some examples of posts that have done well in the past? 
• What are some things you find draining about creating content? 

#1 Take a Break

Sometimes all you need is a little distance. Step away from the platform for a few days and think about ANYTHING other than your social media content. Then, come back with fresh eyes. We can guarantee that when you sit back down at your desk, the inspiration will start flowing a bit quicker. And as a reminder, it’s ok to take a break social media will still be there when you get back. 

#2 Revisit Your Goals

Know your WHY! Remind yourself why you’re on social media. Are you wanting to connect with colleagues or friends? Are you trying to build your brand? Are you sharing your passions? Refocusing on your goals can guide your content creation and remind you why you started in the first place. Not to mention, should most definitely get you back on track if you are holding to a social media strategy. 

#3 Analyze Your Audience

Take note of what your followers respond to the most. Check engagement metrics to understand your community’s preferences or try tailoring your content to match the current topics of conversation in your industry. Know their pain points and know what they’re searching for. 

#4 Plan Your Content

Create a content calendar to schedule posts in advance. Batching is key here. Set aside time one day a week to batch the next week or so in order to get content ready. Avoid any last-minute scrambles to ensure consistent posting and higher quality content. The algorithm loves that (and so will your readers). 

#5 Use Tools and Resources

Take advantage of apps like Later to schedule content efficiently or Notion to organize your content seamlessly. Technology is here and designed to try and make your life a bit easier. Don’t ignore it! Use them to your advantage and you’ll soon discover how helpful they can be in getting you out of the monotony. 

#6 Repurpose Old Content

No need to reinvent the wheel every time you post. 

Don’t be afraid to revisit successful posts, especially those that are evergreen. Rephrase, update, add new visuals, use a different format, or share on a new platform for a new take. 

Remember that social media is a marathon, not a sprint. Take intentional steps, refocus on your goals, and use tools to streamline your process flow. If you still need help in getting out of the rut, Onya is here to help! Please reach out to us for more tips on how to grow sustainably.