Consistency is one of the most popular pieces of advice shared on social media (for good reason). But, are you applying it correctly? 

Consistency should not just apply to your posting schedule – it should apply to every area of your online presence. 

Where to Apply Consistency 

Brand Identity

Consistency is the backbone of a strong brand identity. It’s not just about having a recognizable logo or color scheme; it’s about creating a cohesive narrative that resonates with your audience. Consistent branding across all platforms fosters trust and familiarity, making your brand easily distinguishable in the crowded social media space.

Tone of Voice

Your brand’s personality is communicated through its tone of voice. Whether it’s a casual and conversational style or a more formal approach, maintaining a consistent tone helps build a relationship with your audience. Consistency in language and communication style enhances brand recall and ensures that your messaging aligns with your brand values.

Overall Messaging

Crafting a clear and consistent message is important for clear storytelling. From product launches to promotional campaigns, maintaining a unified message reinforces brand positioning and helps in delivering a coherent narrative that your audience can understand and connect with.

Account Aesthetics

Similar to brand identity, visual appeal is a powerful tool in the world of social media. Consistency in account aesthetics, from the choice of imagery to the overall layout, contributes to a visually harmonious profile. A cohesive aesthetic not only attracts attention but also reinforces brand identity, making your content instantly recognizable.

Engagement Strategies

Consistency in engagement strategies is key to building a loyal and interactive community. Responding to comments, messages, and mentions in a timely and consistent manner (using a similar tone of voice mentioned above) shows that your brand values its audience. This level of engagement helps strengthen the relationship between your brand and its followers, fostering a sense of community.

Cohesion Across Accounts

In a space where brands maintain a presence on multiple social media platforms, maintaining cohesion across social channels is vital. Each platform may have its unique characteristics, but a consistent brand presence ensures that your audience experiences a seamless transition when moving from one platform to another.

Why Consistency Matters

Consistency is beneficial to your account as it can grow your engagement, reach, and following as well as create a strong and recognizable brand image, so long as you’re thorough! But why? 

• Increased Engagement – According to a Buffer study, accounts that post once per day receive on average 22% more engagement than those that post less frequently.
• Brand Recognition – According to Lucidpress, consistent brand presentation across all platforms can increase revenue by up to 33%.
• Audience Trust and Loyalty – A survey by Edelman revealed that 81% of consumers need to trust a brand before making a purchase. Consistency in messaging and content helps build trust with the audience.
• Algorithm Favorability – According to Hootsuite, platforms like Instagram prioritize recent and frequent posts in users’ feeds, making a consistent posting schedule crucial for visibility.

While posting schedules are valuable, the true power of consistency lies in its ability to weave a coherent and compelling narrative across all facets of your social media strategy. It reminds users that you have it together and that you are well-aware of what’s happening all around you. If this is something you’re struggling to craft in your organization, Onya would love to talk more. Contact us today to chat!