Slow growth? Declined reach? An inconsistent posting schedule may be to blame.
News flash: You don’t have to post daily if you can’t keep up with it. The last thing you want is to get burnt out on posting content.
You need to find a schedule that works and makes sense for you and is something you can stick to consistently!
Something we’ve taken note of recently on the algorithm is that the lifespan of our content lasts a lot longer these days. That means when you have a great post, it can keep reaching and provide exposure for even months at a time.
In other words, quality over quantity is really starting to become fleshed out on these social platforms.
That being said, to reach those posts that last a long time, it will take some initial leg work with a certain quantity of posts. Even ten posts alone won’t be enough to cut it. You need to prove to both your audience and the algorithm that you are trustworthy and can generate valuable information.
Below, we’ll share the right scheduling and the right formats to pack a punch. Let’s dive into what schedules might work best for you and your organization to garner the attention you deserve without killing yourself.
“I have no time” Schedule:
| Monday | 2-3 stories on your plan for the week |
| Tuesday | 1 reel |
| Thursday | 2-3 stories on how things are going |
| Friday | 1 reel |
| Saturday | 2-3 stories on how things are going |
Est. Time Spend: 1-2 hours/week
“I can do this” Schedule:
| Monday | 1 image, 2-3 stories |
| Tuesday | 1 reel |
| Wednesday | 2-3 stories |
| Thursday | 1 image |
| Friday | 1 reel, 2-3 stories |
| Sunday | 3-5 stories |
Est. Time Spend: 4-5 hours/week
“I am all in” Schedule:
| Monday | 1 reel, 3-5 stories |
| Tuesday | 1 carousel post, 2-3 stories |
| Wednesday | 1 reel |
| Thursday | 1 carousel post, 2-3 stories |
| Friday | 1 reel |
| Saturday | 1 carousel post, 2-3 stories |
| Sunday | 3-5 stories |
Est. Time Spend: 5-8 hours/week
How to Leverage Instagram Content Formats
Static Posts
- Big, bold headline promises an outcome
- Color combination that stands out
- More visuals than words (or just short sentences)
- Make post caption valuable
- Information organized, clean design, easy to scan
Stories
- Videos/Images highlighting short and sweet thoughts
- Captions are preferable
- Images should not have long sentences
- Sequence of events that increase in thought with a takeaway at the end
Reels
- Start video with a pain point/desire
- The shorter the better, no fluff
- Use graphics, animations, effects to keep viewers engaged
- Design covers with interesting hooks to get people to click and watch
Carousels
- 5-8 slides work best
- Big, bold headline on the first slide
- Short paragraphs and sentences
- Create lists, bullet points
- Recap main lesson in last slide for more saves
Still feeling overwhelmed by the amount of content to both create and then schedule? Onya understands this can all feel like a lot for those who are focused on keeping their organization running. If social marketing is something you want to learn more about, reach out to us today!
